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Advertisements in 1930's

Advertisements in the newspapers in 1930s have served as an indicator of the dynamic trade industry in Cebu then.

There were notices of professional services, as well as movie and shipping schedules in local papers, such as in the Cebu's Bag-ong Kusog. In most issues, there were advertisements of goods and services being offered by export-import houses, bazaars, hardware and machine shops. Drugstores, shoe stores, beauty parlors, tailoring shops, and various other establishments had placed advertisements of their products as well.

For one, there was an ad of Macondray & Co.'s reconditioned automobiles, like the Chevrolet Dodge and Studebaker, which were sold from between P500 to P1,900. During this time, the latest models of Ford were pegged at P1,580 for a "roadster" and P2,140 for a four-door sedan.

Another ad was published by the Philippine Long Distance Telephone (PLDT) Company. It high-lighted a communication gadget called the telephone. The ad goes: "What is a Telephone - Can you afford to be without one?" It even included a local PLDT office's telephone number where readers could call on for additional information. Then, there was a Kanaga Mineral Water ad. Sold in dama, Kanaga Mineral Water were sourced from a spring in a place called Kan-aga, Sta. Filomena. Distributed by Oquiñena & Co., the water was recommended for both healthy people and individuals suffering from kidney ailments, hyperacidity, diabetes, and anemia. The ad even carried a facsimile of a certificate from the Bureau of Science attesting to the water's excellent properties.

 

By: Ybarra

Cebu's Arts & Culture

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First Silent Movie
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Nov.: Flowers Season
Karaoke King
The Cebuano Pasalubong
All the City's a Stage
Visayan Shinbun
The Tartanilla
City of Merchants
Advertisments in 1930's
Cebu's First Airmail
Newspaper
Historical Haunts
Radio Bisaya ng America
Cebuano Movies
Passion for Fashion
The Tradition of Santacruzan
Cebu's Train Trails
Fed. of Vis. Radio Clubs
Bertoldo-Balondoy
The Santo Niño
Cebu Art Association
Cebu Stamp Club, Inc.
The Cebuano Tuba
Cebu's Early Magazines
Cebu's Oldest Magazines
Sandiego Dance Troupe
Pusod
Teatro Junquera
Wedding Cakes and Preparations
The Painted Visayan
Land of Guitars
Cebu's Larsian
First Women's Magazine
October: Tradition of the Rosary
Cebu Pipe Organs
Cebu’s Guitar Society


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