Advertisements in the newspapers in
1930s have served as an indicator of the dynamic trade industry in Cebu
then.
There were notices of professional
services, as well as movie and shipping schedules in local papers, such as
in the Cebu's Bag-ong Kusog. In most issues, there were advertisements of
goods and services being offered by export-import houses, bazaars,
hardware and machine shops. Drugstores, shoe stores, beauty parlors,
tailoring shops, and various other establishments had placed
advertisements of their products as well.
For one, there was an ad of Macondray
& Co.'s reconditioned automobiles, like the Chevrolet Dodge and
Studebaker, which were sold from between P500 to P1,900. During this time,
the latest models of Ford were pegged at P1,580 for a "roadster"
and P2,140 for a four-door sedan.
Another ad was published by the
Philippine Long Distance Telephone (PLDT) Company. It high-lighted a
communication gadget called the telephone. The ad goes: "What is a
Telephone - Can you afford to be without one?" It even included a
local PLDT office's telephone number where readers could call on for
additional information. Then, there was a Kanaga Mineral Water ad. Sold in
dama, Kanaga Mineral Water were sourced from a spring in a place called
Kan-aga, Sta. Filomena. Distributed by Oquiñena & Co., the water was
recommended for both healthy people and individuals suffering from kidney
ailments, hyperacidity, diabetes, and anemia. The ad even carried a
facsimile of a certificate from the Bureau of Science attesting to the
water's excellent properties.