A. W. Giftshoppe

If you think you saw that sequined pedal pusher or snake-skin body fit somewhere even before it became a fad, you probably saw it first at A.W. Giftshoppe in Ayala Center Cebu. Yup, this place, in short, is a forerunner in fashion, often making and unmaking the fad.

A perfect example: Even before the cargo pants hit the streets, A.W. Giftshoppe had these baggy pants in their shelves a year or two ago. When it became a fad here and customers kept asking for new arrivals. 

Now, after it’s first outlet at Eddie’s Hotel which is mainly a wholesale store, A.W. Giftshoppe in Ayala is turning two. The market consists of students and yuppies. In fact, unlike the misconception that clothes and accessories found are for women and men only, A.W. Giftshoppe also has get-ups for kids.

To keep abreast with the changing style, A.W. updates their products at least once or twice a month, alternating between Hong Kong and Bangkok as sources of wares. Though a minimal percentage of items are from the states, like Victoria Secret perfumes. But what really draws the people in is A.W.’s reasonable prices. For instance, loud print blouses you’d probably find in some P170 at A.W. Giftshoppe. Blouses are most salable. Also, shoes which range from P300 to P500 and bags at around P300 to P400.

So shopping at A.W. Giftshoppe is not just about being first in fashion, it’s also being chic for much less.

- Jules Inocando