Even before it formally
opened in Mandaue City, Makro-Cebu had already stirred the shopping
populace. In fact, it was by word-of-mouth that people knew how
different the shopping mecca is. News spread that kids were not
allowed inside, that like some kind of an airport you needed a
passport to get in and that the store is actually free of
salespersons. But despite this second-hand information, nothing really
prepared the people for the real thing.
Unlike the malls where
shoppers conveniently go in and out, Makro shoppers are required to
present their membership card called a Makro passport before entrance.
Makro is a wholesale
company that caters only to licensed business customers and
institutions. This explains the need to present a licensed business
permit upon membership. A Dutch company with 30 years of business
experience. Makro is a worldwide chain of volume-driven, low-cost,
self-service, cash and carrying trading outlet. In the Philippines,
Makro operates in partnership with SM and Ayala. There are seven Makro
outlets in the country, and Makro-Cebu is the first in the Visayas.
If youíre wondering how
huge the place is to accommodate a forklift inside, the store is 7,500
sq. m. in total area. Spacious aisles make it more convenient to
maneuver huge trolleys. And here, you canít have a family shopping
spree, only one non-member is allowed at every visit.
Credit cards are not
accepted with the exception of the BPI Express credit card. And since
it is a cash and carry outlet, Makro doesnít deliver. However, to
update the clients, they are provided with bi-monthly mailers.
For Makro, the key to
customer satisfaction is careful assortment of products. Makro has no
less than 12,000 articles in the store, and more is yet to come.
- Jules Inocando