Price Warehouse Club

The prince of shopping. No, this is not your stereotypical dreamy prince charming that exits only in your, well, dreams. This is one “prince” that knows your heart’s one true desire - a bargain.

Shopping has never been this affordable. Not until Prince Warehouse Club opened to the public in 1990. Value of prime commodities are absolutely low considering that stocks are bought in bulk, and thus, sold in wholesale prices.

Kitchenware, hardware, houseware, name it, they have it. But it is the groceries that are the biggest bestseller here much to the delight of the many small sari-sari storeowners.

Prince was not only the first to introduce the concept of warehouse store in Cebu, but also the pioneer in “fiesta caravan”, a mobile grocery van that goes to the provinces, especially during fiesta. These are also plans of branching out to Pardo, Danao, Carcar other than existing branches in Bogo, Mandaue and North Reclamation Area.

Indeed, in trying times like these, housewives and discriminating shoppers alike could still lay claim of their rightful place in the shopping realm, with their “prince” to their rescue.

- Ursula Abunda