Facial Recognition: Apple, Amazon, Google race to outdo

Whether you want it to or not, facial recognition (sometimes called simply “face recognition”) is poised to play an ever-growing role in your life. Your face could be scanned at airports or concerts with or without your knowledge. You could be targeted by personalized ads thanks to cameras at shopping malls. Facial recognition has plenty of upside. The tech could help smart home gadgets get smarter, sending you notifications based on who it sees and offering more convenient access to friends and family. ….

Facial recognition technology is both innovative and worrisome. Here’s how it works and what you need to know.

Â