Lazada bets on Chinese e-commerce models to win in SAsian markets

Lazada Group, the Southeast Asian e-commerce platform, is betting on the tried-and-tested technology and e-commerce models of parent company Alibaba Group Holding as it strives to conquer the largely untapped online shopping market in the region.

Lazada has adopted Alibaba’s technology to power its platform, and this week announced a host of tools for sellers on its online shopping centre Lazmall to build its brand and better engage with users. Merchants and retailers on Lazmall can now do everything from customising the look of their online stores to engaging with customers via a live-streaming function….

The Singapore-based company’s move to give its sellers more tools, such as data analytics, comes as competition in Southeast Asia’s e-commerce market heats up.